Health insurance is about people’s well-being. But in an industry shaped by growing customer expectations, rapid market shifts, and constant regulatory changes, building truly effective digital products has become a serious challenge.
That’s exactly what Imedi L, one of Georgia’s leading insurance companies, was facing. With 29 years of experience and 18% of the local health insurance market share, Imedi L serves thousands of customers through the work of 546 professionals — including over 220 medical personnel. As the company expanded its portfolio of digital health services, it became clear that traditional product development approaches simply weren’t enough.
Developing digital products in healthcare is uniquely complex. Teams have to navigate shifting regulations, protect sensitive medical data, and work within the tight constraints of a highly competitive market. On top of that, effective collaboration across roles — from product managers and developers to QA and operations — was often a struggle. Team members spoke different “languages,” making it hard to align quickly and deliver efficiently.
To solve these challenges, we designed a fully tailored training program “Digital Product Management with Agile” specifically adapted to Imedi L’s organizational needs. The content was shaped by the company’s real product development challenges, regulatory context, and team structure.
The training brought together a diverse group of professionals developers, project managers, product owners, analysts, and others directly involved in building digital products. The goal was to create a common understanding of modern product development practices and improve collaboration across all roles.
During the program, participants gained practical knowledge in:
- Agile frameworks such as Scrum and Kanban
- Incremental planning and value-driven prioritization
- Managing change in dynamic and regulated environments
- Effective cross-functional collaboration and team alignment
This hands-on, context-specific training helped teams move from theoretical Agile knowledge to real-world application.
By the end of the training, teams were no longer just talking about Agile — they were living it. They applied iterative planning and delivery in their daily routines. Product managers and developers began speaking a common language, making decisions faster and with greater clarity. The time from feature ideation to release dropped significantly, giving the company a real competitive edge.
Today, Imedi L’s product teams actively use Agile to build and improve their digital services — adapting faster to regulation changes and meeting market demands with confidence. The results speak for themselves: improved customer satisfaction, faster delivery cycles, and stronger market positioning.
This case proves that when Agile is applied thoughtfully and with industry context in mind, it becomes more than a framework — it becomes a powerful enabler of business success.
If your company is facing similar challenges, our experience shows that practical, industry-aligned Agile training and support can be the turning point in becoming a more adaptive, collaborative, and productive organization.
